Guy Horne has 30 years’ experience in the sports marketing world, specialising in media production, host broadcasting and media distribution for Olympic sports disciplines. Guy started his career in marketing with the Kellogg Company of Great Britain before heading to China as leader of a Sino-British environmental survey expedition in 1990. Learning Mandarin Chinese whilst living there, he moved from agriculture to the fledgling business of sports marketing, as China opened to the World. Based in Hong Kong from 1992 to 2013, he pioneered some of the first professional sports leagues and commercial programmes in China and Asia Pacific and still retains strong links to the region.
Joanne Horne has 30 years’ experience in strategic communications, event management and marketing. Starting in PR agencies in London, working on consumer brands, she then spent over 20 years in Hong Kong in investment bank communications for JPMorgan and Barclays. She has worked on major sports and cultural sponsorship programmes, such as the Barclays Premier League. Now based in Switzerland, she manages communications for Horne & Associates as well as delivering projects for local and Asian clients.
Julia Yang is a Beijing-based and led the Sales & Marketing for SHOTOVER camera systems for Greater China and prior to that BASE FX, China’s largest visual effects and animation company. She graduated from University of Cape Town, South Africa and is fluent in English and Mandarin Chinese. Alongside a business development role, Julia handles several China-based accounts and projects including media outlets, vendors and suppliers and government relations.